CBD Consumer Confidence: What To Look For
CBD is everywhere and in everything: from water to lotion, to pet products and even toothpaste. In a saturated market, with limited research and reliable information, how do you as the consumer know what products are worth your time and money?
There are a few things we recommend looking for while you’re shopping for a CBD product. If any of these are missing from the equation, red flags should start flying.
- Is the brand reputable? While the brand’s website is a good starting point, you should also dig a little deeper to get unbiased opinions. Read product reviews, customer testimonials, ask friends and family, and seek out any other third party information. The information provided by the brand on their website and social media should be educational, and most importantly, accurate. They should be transparent, responsive and available to answer your questions.
- Do they enforce Good Manufacturing Practices? There are many steps in the supply chain when manufacturing CBD products, and it’s important that the brand is enforcing GMP standards at every step, to ensure quality and consistency throughout. Locally sourced, vertically integrated products are ideal, but if not, the brand should have guidelines in place to ensure that every supplier meets their high quality standards.
- Do they provide third party lab results? Every CBD product for sale must be third party tested by an accredited lab. This document is called a Certificate of Analysis or COA and is issued by a lab that confirms that a regulated product meets its specifications. These lab results confirm the cannabinoid content in the product (so you know you’re actually getting CBD), and should be available to the public for consumers to review.
- Are their products clearly and accurately labeled? The label on their products should match the information provided in the COA, clearly state suggested use, and provide a list of all additional ingredients.
- Do they provide educational information? If they are making bold medical claims, be wary. They should provide educational information based on facts or science-backed evidence.
While the industry remains largely unregulated and exists in a gray area, it’s important for brands to provide the right information that consumers can seek out during their due diligence. Empower yourself with information so you can make an educated, well-thought out decision on what CBD products are best for you.